HYPER LOCAL ITALIAN RICE

HYPER LOCAL ITALIAN RICE
In Italy, there are over 200 different varieties of rice. Something no one else can claim as most have always considered it as a mere commodity

As a matter of fact, 85% of the European demand for sushi rice is satisfied by Italy alone. According to Ente Nazionale Risi, in the 2017/2018 period, Italy exported a total of 671,000 tonnes (+5%) of rice, for a total value of 510 million euro (+2.6%). France, Germany and the UK are still the main destination markets, with a combined share just shy of 50%. Over 40% of all exported rice stays within the EU, while the remaining 12% goes to non-EU countries, especially Turkey.

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